The Real Concern Behind The FDA's RF Microneedling Warning
On January 28, 1986, the Space Shuttle Challenger exploded 73 seconds after liftoff. Engineers had known about the O ring problem for nine years. They warned against launching in freezing temperatures. Management overruled them. Seven astronauts died.
Seventeen years later, Columbia disintegrated during reentry. Engineers had documented foam strikes for 22 years. Each time nothing happened, the problem became more normal. Until it killed seven more astronauts.
The pattern that destroyed two orbiters has a name: normalization of deviance. And it's happening in medical spas right now.
The Medical Director Question
The medical director relationship that enables your med spa may also be its greatest vulnerability. Following a patient death in Texas that led to new legislation, regulatory scrutiny of physician oversight is intensifying. Learn what the law actually requires, how to evaluate your current compliance, and why getting this right is a competitive advantage.
The Marketing Game-Changer: AI
AI isn't just transforming operations—it's revolutionizing how successful medical aesthetics and wellness practices attract and retain clients through smarter, more intuitive marketing that delivers measurable results.
A Practical Guide to AI Implementation
Artificial Intelligence can succeed in businesses that aren't necessarily the biggest or most tech-savvy. The most successful are the ones that approach it with an open mind and apply its capabilities strategically.
The Behind-the-Scenes Magic: How AI CAN HELP You Run Your Practice MORE Smoothly
Smart practices are using AI to identify opportunities to improve operations and drive revenue without being salesy. Clients notice when things flow seamlessly, when you're prepared for their visit, and when your team isn't stressed and scrambling.
How AI is Making Med Spas Feel Effortless
The medical aesthetics and wellness industry is starting to flip the script entirely when it comes to how business is done. While many practices are still stuck trying to perfect the old way of doing things, the smart ones are using AI to create experiences that actually feel... human.
Strategies for Running a Profitable Medical Aesthetics & Wellness Practice
After evaluating multiple practices for possible acquisition and coaching turnaround, we have come to realize that there are some commonalities between those that are struggling. In today's highly competitive medical aesthetics and wellness landscape, running a profitable practice requires more than just excellent clinical skills. Practice owners must master the art of business operations, marketing, and client experience to thrive.
Tis The Season For Tax Savings
The best time to invest may be now, before the year ends. That’s because Section 179 of the tax code allows businesses to deduct the cost of certain property as an expense when the property is first placed in service.
BElieve in YOUrself
Just when things look hopeless and business looks like it may fail, an entrepreneur must find strength from within and believe in their ability to overcome. No great success story happened overnight. Success comes through hard work, grinding it out day-after-day, executing on a well thought strategy, staying disciplined, reconnecting to the reason you started this journey in the first place, and above all else, believing in YOUrself.
I'm Always Hiring the Wrong People
Are You Always Hiring the Wrong People? Here’s How to Change That! We share a few tried and true suggestions for increasing the likelihood of getting it right the first time and building a team that accelerates growth of your medical aesthetics practice.
Consistency in Charting
We explore why consistent practices matte when it comes to patient charting and photography, how consistent practices can protect patients, the practice, and go a long way toward supporting operational effectiveness.
Separation Season
Achieving great success in business is not easy, especially in medical aesthetics. Average and below is everywhere. However, it does not need to be that way. Attending to the little things in the off season can lead to reaping a fruitful harvest in the growth seasons!
Key Considerations for Successful Med Spa Expansion
Deciding to expand and committing to multi-unit growth is one thing. Knowing when, where, and how to expand effectively is another. If it were easy, everyone would do it. If it were easy, so many that try wouldn’t fail as often as they do. So, how is it done successfully? Here are some thoughts to consider and suggestions for easing your way into it.
Virtual Consults...
Virtual consultations have become an invaluable tool for aesthetic practices looking to enhance patient care, convenience, and accessibility. A practice that offers virtual consultations for aesthetic treatments not only caters to the needs of tech-savvy clients (which are becoming the majority) but also opens a world of possibilities.
Key Considerations when Starting Your Own Med Spa
The medical aesthetics industry is booming and interest is at an all-time high from investors and entrepreneurs alike. Those looking to open a medical aesthetics practice should consider some key factors before diving into such a venture.
Back To Profitability
Medical aesthetics practices are businesses just like any other. Even though they provide a service that is clinical by nature, they are still a business. If you struggle with the idea that a medically based practice is a business, the odds are you are either not a practice owner or if you are, the chances are your practice is either struggling to stay afloat or stagnant.
Up your Upsell Game
One of the most expensive aspects of running a medical aesthetics practice is new client acquisition. It is also one aspect of the business that can feel out an owner’s control. It can also be difficult to pin down the actual return on the investment of time and money. However, there is hope. An easier way walks through your door every day.
Use Patient Charting to Boost Business
We offer five reasons why you should make client note taking a priority. By following this tried-and-true process you will not only ensure client safety, which is also good for business, but you will ensure the development of a deeper client relationship, which, as you guessed it, is also good for business.
The Power of a Great Pitch
One of the most important factors contributing to the success of a medical aesthetics practice is the ability to differentiate the practice from the competition. Many practice owners know they are different, but few can effectively articulate what makes them different. Furthermore, even fewer can clearly explain why they are different.
The Culture Difference
Culture is probably the most influential factor when it comes to achieving high-performance. Most practice owners know this. However, many struggle to develop a high-performance culture for many reasons. Some simply do not have the time necessary to nurture a high-performance culture. For others, there may not be a strong appreciation for culture. Others may lack an understanding of what culture is, why it is important, how to develop and nurture it, and how it impacts results.