Why Med Spa Memberships Matter
Membership programs can be a strategic initiative designed to drive revenue during the good times, but also stabilize revenue during recessionary times. If your med spa doesn’t have one, you should strongly consider adding one. If you have one but are not realizing the benefits initially envisioned, then maybe it is time to revisit the structure and start reaping the benefits.
Key Considerations when Starting Your Own Med Spa
The medical aesthetics industry is booming and interest is at an all-time high from investors and entrepreneurs alike. Those looking to open a medical aesthetics practice should consider some key factors before diving into such a venture.
What Is B.A.R. Aesthetics?
When Randy Stepp founded B.A.R. Aesthetics (Beauty. Anti-aging. Rejuvenation.) with his partner Beverly Perri, they did so with the belief that medical aesthetics and wellness could be done better by placing the client’s needs at the forefront.
Back To Profitability
Medical aesthetics practices are businesses just like any other. Even though they provide a service that is clinical by nature, they are still a business. If you struggle with the idea that a medically based practice is a business, the odds are you are either not a practice owner or if you are, the chances are your practice is either struggling to stay afloat or stagnant.
Up your Upsell Game
One of the most expensive aspects of running a medical aesthetics practice is new client acquisition. It is also one aspect of the business that can feel out an owner’s control. It can also be difficult to pin down the actual return on the investment of time and money. However, there is hope. An easier way walks through your door every day.
Springtime Is Growth Time
Spring not only brings with it great opportunities help clients look and feel their best, but also a chance to boost business while fulfilling your client driven purpose. By helping clients prepare their skin and bodies for summer fun you can also help your practice grow by expanding service offerings to existing clients and acquiring new clients through focused springtime prep and summer ready marketing campaigns.